Senior Capstone
This capstone project is intended to elevate cinema experiences. Customer engagement and attention to the preferred experience for each individual will be highlighted in this multiplex. This concept solves the problem trending within the cinema industry in hopes of increasing the need and desire to go to the movies. Post-COVID-19 shows a decrease in sales and attendance at local movie theaters. These new design tactics will help cultivate a new era of attending movies. The design concept revolves around creating a transformative cinematic experience that transcends traditional boundaries, providing an inclusive and immersive space for all users. The design seeks to blend innovation, accessibility, and comfort to redefine the way audiences engage with the magic of cinema. Traditional design concepts and modern themes will blend to create a Retro-modern design style. To help with rethinking the way we go to the movies, there are three different theatres highlighted below to help illustrate way theatres can be redesigned to fit different users for different experiences.